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Updated: 18 July 2007 SINGAPORE DESIGN FESTIVAL 2007: Tenders for the following have been posted on GeBiz FAQs DESIGN AND DEVELOPMENT OF WEBSITE 1. Development – Does MICA have any issues with Open Source applications? We have no problem with open source application as long as it fits the government server requirements. 2. Webcast – Will there be live video streaming or just downloading videos online? Is live video feed required? We expect Flash video - no live video feeds. 3. Reporting – other than website traffic reports, press room download usage report, are there any other specific reports required? User profiles should be included in the web traffic report. The report will also need to reflect how far the KPIs specified have been met. 4. Advertisements – Please advise if the advertising module will be based on periods or by impressions? You are free to propose an advertising module based on either option as long as it meets the objectives and kpis. 5. Browser Compatibility – some browsers mentioned are very old, can we advise in our proposal the common browsers and their versions that MICA should consider also keeping in mind the target audience for this website. Please propose all the browsers specified, and in addition, you may counter propose the version with explanation. 6. Can you clarify that design layouts are not required in the tender submission? Design layouts are not required in the tender submission. However, you may include them if you feel that they will help explain/support your proposal. 7. Should the online media strategy and media-buying requirement be included in our total budget proposal Yes, all the requirements and options should be included in the total budget proposal. Please note that it is mandatory to propose for all 'options' in your tender submissions. 8. Under Part 2 Para 13.1.5, it states that the tender needs to provide quotes for procurement of Onsite Standby Services per Part 3. Is this mandatory for the tenders submission? Please disregard Part 2 Para 13.1.5, which states that the tender needs to provide quotes for procurement of Onsite Standby Services per Part 3. You are not required to propose for this specific item in your submission. The corrigendum for this amendment has been published on the Gebiz website. FAQs MARKETING COMMUNICATIONS STRATEGIES AND SERVICES 1. Should the digital advertising budget i.e. search engine marketing, online ads & digital media strategy be costed within the Marketing Activities pitch, or the Web pitch for the Singapore Design Festival? The digital advertising budget should form part of the Marketing Activities pitch as it is part of the total Marketing Communications strategy. We are looking at both traditional and new media as outlined in our tender requirement specification. All advertising and media buys will come from the Marketing Communications budget. 2. Are there any key speakers or exhibitors (either individuals or entities) that we can feature in our executions who are internationally famous to pull in the crowds? 3 a) Are you expecting “Always a Better Way” to be the tagline that go with the Singapore Design Festival as a lock-up, or are you open to a different line? 4. How will the 2007 festival set the tone for 2009? As a biennial event, Singapore Design Festival 2007 aims to build upon the successes of the festival in 2005. Target audience should be able to achieve ‘top-of-mind’ recall of the festival with all its associated activities and events. Importantly, it should be recognised as an international design festival that showcases many country presentations, exhibitions, workshops, conferences, talks, launches and networking parties. 5. The brief states that the Primary Audience of the festival are local and international design communities and businesses. Are we looking at them as participants/visitors to the festival or coming in as sponsors/partners? 6. What are the top 5 main attractions of this year's festival? 7. What was the breakdown of the participants for the 2005 festival? (i.e. general local public, international design community, etc) 8. How will the Agency be measured? What are the KPIs and are these negotiable? 9. Can we have a look at the 2005 campaign's work? Is there an existing corporate identity and logo of the Singapore Design Festival 2007. 10. Is there a specific size for the submission of proposal? What if the format or size doesn’t fit into the tender box? There is no restriction on the size of the proposal. Please ensure that all your proposals are sealed and labeled correctly (e.g. tender box number, name of specific project, etc). We strongly discourage free-pitching. You may proceed to submit your tender proposals to Corporate Services Department – Finance on 5th Level, MICA Building. Please notify Ms Charlotte Chin, charlotte_chin@mica.gov.sg, Tel 6837 9290, and Ms Agnes Chua, agnes_chua@mica.gov.sg, Tel 6837 9830 upon your submission. FAQs PROVISION OF PUBLIC RELATIONS SERVICES FOR DESIGNSINGAPORE COUNCIL 1. How will the 2007 festival set the tone for 2009? As a biennial event, Singapore Design Festival 2007 aims to build upon the successes of the festival in 2005. Target audience should be able to achieve ‘top-of-mind’ recall of the festival with all its associated activities and events. Importantly, it should be recognised as an international design festival that showcases many country presentations, exhibitions, workshops, conferences, talks, launches and networking parties. 2. The brief states that the primary audience of the festival are local and international design community and businesses. Are we looking at them as participants/visitors to the festival or coming in as sponsors/partners?
We would like them to consider a multi-faceted approach to the festival and to join us either as a participant/ sponsor/ partner or visitor. There is certainly more than one way that they can be part of the festival. 3. What are the top 5 main attractions of this year's festival? We have listed the events and activities in our briefing session. A copy of the presentation is available on our website. For details, please go to http://www.designsingapore.org/RunScript.asp?Page=255&p=ASP/Pg255.asp 4. What was the breakdown of the participants for the 2005 festival? (i.e. general local public, international design community, etc)
Total # of Participants : 93,750 Total # of Activities : 134 Total # of Partners : 88 Total # of Sponsors : 12 Total # of Supporters : 15 International Participation • ADASIA & DesignEDGE: 55% • Red Dot: 25% • Workshops and Seminars: 20% • No. of country presentations: 7 5. How will the Agency be measured? What are the KPIs and are these negotiable?
The proposed objectives and KPIs are stated in the PR document. They are, to some extent, negotiable upon the award. We expect the Agency to propose the KPIs for this project in your tender submission. 6. It seems as though our interactive proposals will clash with the workscope of the web agency for the Festival. How is that resolved?
Interactive campaign implementation should be costed as an option. 7. Is the appointed agency expected to pitch stories to international media for DesignSingapore's overseas projects where there is a separate PR agency appointed? No, that will be taken care by the PR agency appointed overseas. However, the agency is required to work with the overseas agency to make sure that the messaging is consistent and provide strategic counsel. 8. Where should the out-of-pocket expenses be quoted? They can be quoted as one of the additional unit costs, and you can label that item to be compulsory.Receips should be provided as far as it is possible. Alternatively, for standard services such as photocopying, the agency may want to quote a fixed rate in the tender submission. INTRODUCTION Come 27 November to 8 December 2007, design will take centerstage in the city. All these exciting events will happen at the Singapore Design Festival. This year's Festival promises to have even more impact than before, as the DesignSingapore Council works with you to refine and enhance what the Festival has to offer for Singaporean and international visitors, partner organizations and the design community as a whole. Together, we will create the most exciting event of the year! "During the last Festival in 2005, when we did our exhibition we were given a lot of international press exposure. And because of the exposure, we were very lucky that we got commissioned by Nokia from Finland to design interactive digital content for all their flag ship stores around the world."
BACKGROUND The Singapore Design Festival was first initiated in 2005 by the DesignSingapore Council (Ministry of Information, Communication and the Arts), as a biennial platform with the aim to celebrate and promote design as a propeller of the new economy in Singapore, and to provide a gateway to Asia's design community, and Asia to the world. The Festival is multi-faceted, championing a broad range of design discipline and acts as the key umbrella event for the whole sector. Contributions to the Festival programme are made by a diverse range of Singaporean and International partner organizations - they range from design businesses, trade associations, galleries, retailers, museums, government bodies, media organization, and of course individual designers. The Singapore Design Festival is open, inclusive and international in its outlook. It attempts to bring partners and audiences with the widest possible range of interest together to explore design issues, do business, exchange ideas, and have fun. Events staged as part of the Festival range from major international presentations to Singaporean showcases to trade events, alongside award ceremonies, talks, workshops, product launches, open houses and designer parties. The unique preposition of the Singapore Design Festival is the focus on the design process and the conceptualization of ideas and the showcase of our emerging design culture. In essence the Festival aims to transmute the design culture in Singapore and from around the world into an interactive and "live" presentation of the design process and its end products. All of this is made possible by the fact that Singapore is an increasingly emerging creative design hub with a dynamic pool of Singaporean and international design talents and design-led companies. As the city where diverse culture converge and multi-national businesses gather to trade thoughts and commerce, the Singapore Design Festival is fast becoming recognized as a key event in the international design calendar.
THE 2005 FESTIVAL IN NUMBERS Here are some of the numbers for the inaugural Singapore Design Festival in 2005. Total # of Participants : 93,750 International Participation Media Coverage Marketing & Publicity
GETTING INVOLVED The Festival covers design across an all inclusive and broad spectrum, from image-making to object-making to place-making, and their intersections in between. Activities staged during the Festival can be broadly divided into 5 areas as shown in the Festival Matrix diagram, namely: The Festival is organised based on a collaborative model between the DesignSingapore Council and its partners and sponsors. Partner organizations are able to pursue their own objectives. Common motivations for partners to take part in the Festival include marketing products and services, promoting talent, developing new audiences, making business contacts, facilitating collaborative opportunities, launching new products, and connecting with the Singaporean and international creative community that will gather in Singapore for the Festival. Here are some ways you and your organization can be involved in the following four ways:
1. FESTIVAL PROGRAMME PARTNER A Festival Programme Partner contributes by organizing or coordinating events and/or programmes for the Singapore Design Festival, and takes an active role in the marketing and promotion of these activities. By way of the organised activities, a programme partner holds a direct stake in the outcome of the Festival. Partners can contribute a design-related event/activity that falls under one or a combination of the four broad areas presented in the Festival Matrix: Conventions, Networking Events, Exhibitions and Product Placements. Examples: Benefits: GENERAL GUIDELINES FOR PROGRAMME PARTNERS 1. As a Programme Partner, you will produce and manage your own event/activity. As a general practice, we would like partners to fund your own event/activity, as a large proportion of the Festival funding is set aside for marketing and publicizing the Festival and your event. Therefore, the Council has limited resources available to assist in the funding of non-paying events. Applications may be considered on a very selective case-by-case basis. 2. Programme Partners may charge for your events, however, you will have to manage your own ticket sales. 3. DesignSingpaore Council will be making tentative bookings with venue owners to offer their facilities during the Festival. Some of these venues will b be offered to Programme Partners at special rates. If you need more information, please let us know. 4. We would also like to encourage contributing partners to use your own remises for your events/activity as part of the Singapore Design Festival through an intensive advertising and PR programme. 5. We would also like to encourage you to help us promote the Festival in your own publicity materials. Sign Up Now!
2. FESTIVAL SUPPORT PARTNER A Festival Support Partner promotes and supports the Festival in ways that do not involve new content creation like the Festival Programme Partner. Ways in which Support Partners can contribute include, but not limited to: Examples: Benefits: Sign Up Now!
3. FESTIVAL MEDIA PARTNER A Festival Media Partner contributes by offering media coverage and/or media spaces for the Festival. Examples: Benefits: Sign Up Now!
4. FESTIVAL SPONSOR A Festival Sponsor contributes cash or in-kind sponsorship to the Singapore Design Festival. Sponsors can contribute cash or in kind sponsorship to one or more design-related event(s)/activity(ies) that fall under one or a combination of the four broad areas presented in the Festival Matrix: Conventions, Networking Events, Exhibitions and Product Presentations. Examples: Benefits: • One page in the Festival website and link to the sponsor’s website Sign up Now!
SUBMISSION OF PROPOSALS Please note that the DesignSingapore Council will evaluate all submissions received and accesses their suitability for inclusion in the Festival programme. We also plan to provide some funding support for Programme Partners to stage their activities for the Festival. The resources is limited, and applications may be considered on a very selective case-by-case basis. In order for us to make a better assessment, please complete the Partner’s Participation Form attached in this document and send it back to us before Friday, 25 May 2007, 5pm. However, the earlier we receive information on the Partners' Participation Form, the chances of receiving support would be higher as it would be allocated on a first-come-first served basis.
IMPORTANT DATES 25 May 2007 (Friday) 1 June to 22 June 2007
Submission of Festival Sponsors Form.
ATTACHMENT Download the information (everything on this page), including participation forms, here OTHER USEFUL INFORMATION 1. Advertising and PR campaign DesignSingapore Council will be appointing the Festival advertising and PR agencies by the end of June. A series of press events will be held during the build-up of the Festival. This include an international media delegation hosting programme, where DesignSingapore Council will sponsor and host a group of influential international media delegation to attend and cover the 2007 Festival. We will keep you up to date with the campaign with regular emails and information about the Festival. 2. Partner's Session We will have regular briefing and networking sessions for DesignSingapore, the Festival partners, and their respective press and PR teams. These sessions will serve as communication platforms for us to update each other on any latest developments in our programmes and communication strategies. It will also allow partners to network with each other, thus bringing significant added value to your festival participation. 3. Contact Us We would be interested to meet you if you have any ideas on how you and your organization can participate in the Singapore Design Festival. Please feel free to contact us and we will arrange for a meeting. DesignSingapore Council For Festival enquires, please contact yvonne_yeo@mica.gov.sg Tel: +65 6837 9465 Festival Feature Event for the Singapore Design Festival 2007 1. Background The Festival Feature Event will be the anchor event for the Singapore Design Festival. It should be a multi-disciplinary, interactive and ‘live’ presentation of the design process with a strong developmental focus. Targeted primarily at designers, the key objective of the event is to develop the capability of designers to raise the bar in design innovation.
The event will focus on the design process, as well as essential cultural underpinnings of a vibrant design culture that will act as stimuli and change agents to inspire and spark design innovation. The Festival Feature Event should attempt to capture the essential spirit and qualities of a creative culture – a ‘happening’ that would fuel and underpin an exciting process of design thinking at the leading-edge. Bringing into a compact time and place, the event will bring together a rich mix of interesting things and creative people from a surprising array of background and pursuits.
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